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DECISIONS UNDER PRESSURE
How leaders evaluate risk, move through uncertainty, and make consequential decisions without having every answer.
READ THE ROOM WITH RICH
The Conversation Behind the Decision.
Every deal, team, and company has a room you need to read. Rich Patterson sits down with founders, sales leaders, and operators to explore the decisions, risks, and real conversations behind growth.
ABOUT THE SHOW
Real Conversations. No Rehearsed Playbook.
Read The Room goes beyond polished success stories. Rich talks with the people building, selling, leading, and making difficult decisions in real time.
The conversations explore what worked, what did not, what changed their thinking, and what other leaders can learn from the room.
WHAT WE EXPLORE
The Moments Behind the Outcome.
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BUILDING AND LEADING
The realities of growing companies, leading teams, managing change, and learning while the work is still happening.
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SELLING AND INFLUENCE
How trust is built, how people gain confidence, and why the same message can move one person while creating resistance in another.
LATEST CONVERSATIONS
Go Inside the Room.
FEATURED CONVERSATION
Larry Long Jr.
Stop playing small in sales! Larry Long JR
September 17, 202651:25
Larry Long Jr. and Rich examine what changed in B2B selling, the five-tool rep model, AI-era access and insight, and the role of accountability.
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Rachit Kataria
There's people killing your deals. Here's how you find them!
August 27, 202642:03
Rachit Kataria, co-founder of Centralize, explains how hidden decision-makers shape deals, why relationships become the moat, and how sellers can find the people missing from the map.
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Solo with Rich Patterson
Decision-overload is killing your commission
August 10, 202616:30
Rich explains why job-title personas miss how people make consequential buying decisions, then walks through the five Buyer Codes and the decision risks behind stalled deals.
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Stephen Oommen
The Sales Channel Everyone sleeps on with Stephen Oommen
July 29, 202653:28
Stephen Oommen joins Rich to unpack warm referrals, referability, commission breath, and why relationships can outperform cold outbound on the deals that matter.
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Solo with Rich Patterson
Has this ever happened to you?
July 13, 20264:51
Rich introduces the show and the question behind it: why smart buyers make the decisions they make, and why people, not companies, decide.
Watch episodeYOUR HOST
An Operator Talking With Operators.
Rich Patterson is an active sales executive with more than two decades in sales and more than fifteen years leading sales organizations.
Read The Room is built around the conversations leaders rarely hear in polished recaps: the uncertainty, tradeoffs, setbacks, and decisions that shape what happens next.
No scripts. No manufactured certainty. Just useful conversations with people doing the work.
STEP INTO THE CONVERSATION
There Is Always More Happening in the Room.
Watch the latest conversations and explore the decisions, lessons, and experiences behind the outcome.