KEYNOTES AND WORKSHOPS

    Bring Decision-Centric Selling™ Into the Room.

    Keynotes and workshops that help sales teams and leaders understand stalled decisions, build buyer confidence, and move forward without pressure or guesswork.

    Schedule a 30-Minute Conversation

    WHY NOW

    More Information Has Not Made Decisions Easier.

    Buyers arrive more informed, but more information does not always create decision confidence. More options, stakeholders, and competing recommendations can create decision overload. Sellers become alignment partners who help buyers evaluate the decision and access what they need to move forward confidently.

    1. Read the Buyer

      Understand how the individual evaluates information and what matters to their decision.

    2. Find the Risk

      Uncover the unresolved concerns preventing the buyer or buying group from moving forward.

    3. Enable the Decision

      Connect buyers with the people, proof, expertise, and access they need to decide confidently.

    KEYNOTES

    Shift How the Room Sees the Decision.

    A 45–60-minute keynote with optional Q&A that gives audiences a practical lens for understanding buyer behavior, decision risk, and confidence.

    Best for:

    • Sales kickoffs and SKOs
    • Annual sales meetings
    • Company offsites
    • Revenue leadership events
    • Industry conferences
    • Founder and executive gatherings
    Explore Keynotes

    WORKSHOPS

    Turn the Method Into Practice.

    An interactive working session that helps sales teams apply the method to real sales conversations and opportunities.

    Formats:

    • One 60-minute focused workshop
    • Full interactive workshop delivered in two separate 60-minute sessions
    Explore Workshops

    SPEAKING IN THE REAL WORLD

    Built in the Field. Shared With the Room.

    Rich introduced Buyer Coding™ at Totality 2026, bringing a practical decision-centric lens to an audience of sales professionals and leaders.

    Rich Patterson speaking at Totality 2026

    FEEDBACK ON BUYER CODING™ AND RICH’S TEACHING

    Gabe Ramirez, Buyer Coding testimonialGabe Ramirez

    A lot of Buyer Coding and Rich’s teachings has actually influenced our GTM strategy for 2026 and how we present ourselves to which contacts. Love it.

    Sharaya Sanchez, Buyer Coding testimonialSharaya Sanchez

    This framework bridges the gap between buyer psychology and day-to-day SDR execution better than anything I’ve seen.

    Doug Smith, Buyer Coding testimonialDoug Smith

    I can’t believe how you simplified this. Every conversation I have from here on out, I’ll be thinking about these codes.

    BRING THE METHOD TO YOUR AUDIENCE

    Let’s Find the Right Fit.

    Work With Rich