WORKSHOP
Workshop
Interactive practice for sales teams.
- One 60-minute focused workshop
- Full interactive workshop delivered in two separate 60-minute sessions
WORK WITH RICH
Bring Decision-Centric Selling™ to Your Team or Event.
Book a 30-minute conversation with Rich to discuss a keynote or workshop for your sales team, sales kickoff, offsite, or event.
WHY NOW
More Information Has Not Made Decisions Easier.
Buyers arrive more informed, but more information does not always create decision confidence. More options, stakeholders, and competing recommendations can create decision overload. Sellers become alignment partners who help buyers evaluate the decision and access what they need to move forward confidently.
Read the Buyer
Understand how the individual evaluates information and what matters to their decision.
Find the Risk
Uncover the unresolved concerns preventing the buyer or buying group from moving forward.
Enable the Decision
Connect buyers with the people, proof, expertise, and access they need to decide confidently.
BUILT BY A SALES OPERATOR
Rich Patterson brings more than two decades in sales and more than fifteen years leading sales organizations.
KEYNOTES AND WORKSHOPS
Choose the Right Fit.
KEYNOTE
Keynote
A practical perspective shift for larger audiences and events.
- 45–60-minute keynote
- Optional Q&A
- Adapted to the audience and event
ESSENTIAL DETAILS
Frequently Asked Questions
What is the difference between a workshop and a keynote?
A workshop is interactive and helps a sales team apply the method to real opportunities. A keynote introduces the central idea in a high-impact format for a larger audience or event.
How long are the workshops?
The focused workshop is 60 minutes. The full interactive workshop is delivered in two separate 60-minute sessions.
How long is the keynote?
The keynote is 45 to 60 minutes with an optional Q&A.
Can the experience be customized?
Yes. Rich adapts the examples and emphasis to the audience while preserving the core Decision-Centric Selling™ methodology.