WHO IT IS FOR
Built for the individual seller.
- Account Executives
- SDRs and BDRs
- Individual contributors
- Founder-led sellers
BUYER CODING™ FOR INDIVIDUAL SELLERS
Learn to Read the Buyer Before Your Next Call.
Buyer Coding™ is the foundational framework inside Decision-Centric Selling™. It helps individual sellers recognize how buyers process information, evaluate risk, and build confidence so they can adapt their communication without becoming scripted or manipulative.
ONE SIMPLE STARTING POINT
Buyer Coding™ Foundations
$49 one-time
Self-paced, on-demand training for individual sellers
WHAT YOU WILL LEARN
A practical read on the buyer.
- Understand the five Buyer Codes
- Recognize buyer decision signals
- Identify what different buyers need to feel confident
- Adapt discovery questions and communication
- Apply the framework to real sales conversations
WHAT SELLERS ARE SAYING
Feedback from sellers who have learned and applied Buyer Coding™.
Matthew CampbellEvery rep learns to sell to titles, but very few learn to sell to the way people actually make decisions. And BDRs don’t get the luxury of long discovery, they get 30 seconds to earn trust. Buyer Coding teaches you how to recognize a buyer’s style instantly so you can meet them where they’re at, not where your script tells you to be.
Veronica ShapiroI highly recommend Buyer Coding for anyone interested in mastering sales psychology. The framework is like the ‘Love Languages’ for understanding how people buy. The course is straightforward, and the resources are ready for immediate use. Understanding how to ask the right, specific, targeted questions is helping me connect with buyers much more efficiently.
Stephen OomenBuyer Coding is one of a kind. Too many salespeople are only taught the ‘sales’ side of the profession, but this teaches what really matters: the buyer psychology behind decision-making.
Blake ReedI completed Buyer Coding Framework. Absolutely love it. It honestly has me rethinking several deals, and I can see it unfolding.